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Of all the mistakes made by marketers on the Snapchat platform, failing to post videos is one of the most obvious. Although pictures are also a great way of attracting snapchat followers, it is very boring to go through a story that is full of images and no video. Additionally, it is almost impossible to capture the entire message you intend to pass across solely in the form of images. Many of the users on this platform will attest to the fact that it feels lazy and boring to have to scroll through numerous pictures in order to learn something while you could get the same message in the form of a short video.
As a marketer, the last thing you would want to do is to sound or appear boring to your target audience. If the content is not attractive, it will not be of any use when it comes to attracting more snapchat followers. A good number of the successful campaigns on snapchat make use of one or several videos. This is why you should consider sending out videos every once in a while.