Having a social media page is important for many businesses. It can help to reach an amazing number of customers that exist in the business. By providing them with the content that they expect and need, these existing free followers are likely to stay with your business longer and make sure that they are with you for the long haul. They are also more likely to stick around for a bit as well and continue buying. But, for those who are not already following your page or do not have a vested interest in your business, you need to make sure that you are providing them the opportunity to become involved in the right way. That means that you need to provide them with the information and posts that are going to get those free likes and get your current followers sharing so as to create new business. One of the ways to do this is by providing interesting content. From pictures, to movies, to sound clips, and more, utilizing your existing followers and the built in fan base to work for you in garnering new likes is essential to getting the most from your page and its potential growth.